Find out what is actually working

Traffic on its own tells you very little. We set up the measurement, read it honestly, and change the pages that are costing you customers.

The usual problem

Most sites are measured badly, then optimized on a guess

Analytics were installed once, by someone who has left, and nobody trusts the numbers. So decisions get made on instinct, and every change feels like it might have worked.

We start by making the measurement believable. Then we use it: which pages lose people, which sources send buyers, which form fields cause the drop. The work after that is specific rather than general.

The shape of it

How growth work runs with us

Growth work goes wrong when it becomes a monthly report nobody acts on. Here is how we keep it pointed at decisions.

Measurement you can defend

Google Analytics and Tag Manager set up from first principles, with real events on the pages that matter. If a number is unreliable, we tell you rather than putting it in a slide.

One question at a time

Each cycle picks a question worth answering, such as why the checkout drops off on mobile, and we change one thing at a time so the answer means something.

Research when the data runs out

Analytics tell you what happened, not why. When the why matters, we run interviews, journey mapping, or a feasibility test before anyone commits budget to a build.

Search visibility that survives an algorithm update

Content structure, technical health, and clear answers to the questions people actually ask. That is also what makes a page usable to AI-generated answers.

The change gets built, not just recommended

The same team that reads the data also ships the landing page, fixes the form, and wires the lead into your CRM. Nothing waits on a second vendor.

What clients are saying

From the people watching the numbers

Malak is excellent and super knowledgeable. We've already learned so much from them about how to optimize our website and how we can better approach web design from a CX and engineering perspective.

Grayce M.

Brand & Community Manager, Rootless

Magnolia Development is my initial go to for all tech questions.

Lisa G.

Founder, LGN Collaborations

Clients whose analytics, storefronts, and campaigns we work on.
Analytics Conversion Ongoing work
Common questions

Honest answers to the questions we get most

I already have Google Analytics. Do I need this?

Often the setup is the problem. A lot of accounts track the wrong things, double-count conversions, or quietly count your own team's visits. We can audit what you have and tell you honestly whether it needs a rebuild or just a tune-up.

How long until I see SEO results?

Search is slow by nature. Technical fixes can help quickly, but ranking and visibility gains usually take months, not weeks. Anyone promising fast results is either cutting corners or overselling. We would rather set the honest expectation upfront.

What is AIO, and do I need it?

AIO is optimizing to be surfaced and cited by AI tools, the assistants people increasingly ask instead of typing a search. The work overlaps heavily with good search optimization, so you get most of it as a byproduct of doing the fundamentals well. As more people search through AI, it matters more.

Can you guarantee a number-one ranking?

No, and you should be wary of anyone who does. Rankings depend on factors nobody controls. What we can do is the work that reliably improves your position over time, and show you the reasoning behind every recommendation.

Will you help me act on what the data shows?

That is the point of doing it. When a report surfaces something, like a page leaking visitors or a channel that is not earning its budget, we can scope the fix, whether that is a landing page, a search change, or a journey mapping exercise.

Let's talk

Want to know which half of your traffic is worth having?

Bring whatever analytics you have, even if you do not trust them. We will tell you what is measurable today, what is missing, and which single change we would make first.

The consultation is free and there is no report to buy at the end of it.

Book a free consultation