What we build in Illustrator
Vector artwork is drawn as mathematics rather than pixels, so the same file prints at business card size and at billboard size with equally clean edges. That is why a logo has to start here, whatever it eventually gets exported to.
The test that catches most logos is the small one. A mark that reads beautifully on a presentation slide can turn to mud at sixteen pixels in a browser tab or stitched onto a shirt pocket. We draw and check at those sizes during the work, not after you have ordered the shirts.
Logo systems, not one logo
Primary, stacked, horizontal, and icon-only versions, plus one-color and reversed variants for the places your full logo will not fit or will not read.
Icon sets
Drawn on a shared grid with consistent weight so they look like a family, exported as SVG for the web where they stay sharp and stay small.
Print-ready artwork
Bleed, margins, color space, and spot colors handled to your printer's specification, so the proof comes back looking like the thing you approved.
Cleaning up inherited artwork
Redrawing a logo that only exists as a low-resolution image, which is a very common situation and a solvable one.
What belongs in Illustrator, and what does not
Belongs here: anything that must scale
Logos, icons, diagrams, patterns, signage, and vehicle graphics. Draw once, use at any size.
Belongs here: anything going to a printer
Print has requirements that screen work does not, and getting them wrong is expensive because you find out after the run.
Not here: interface design
Websites and applications get designed in Figma, where components, states, and responsive layout are the point. Illustrator has no useful opinion about a mobile breakpoint.
Not here: photography
Photo work is Photoshop. Illustrator can place an image but it is not built to edit one.
Watch out: an intricate logo you cannot use
Fine detail, thin strokes, and gradients look impressive at full size and disappear on a favicon, a stamp, or an embroidered shirt. Simpler marks survive contact with the real world.
You leave owning the files
You receive the editable vector source, SVG for the web, PDF and EPS for printers and vendors, and PNG exports at the sizes your team uses week to week. All of it in one organized folder with a short guide to which file goes where.
This matters more than it sounds. The most common brand problem we are asked to fix is a business that owns nothing except a small logo image pulled off their own website, because the designer who made it moved on and the source was never handed over. We do not do that to clients.
Questions we get about this
- What logo file formats will we receive?
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The editable vector source, SVG for the web, PDF and EPS for printers and vendors, and PNG exports at the sizes your team uses regularly. You get primary, stacked, horizontal, and icon-only versions, plus one-color and reversed variants.
It arrives in one organized folder with a short guide to which file goes where, and the source belongs to you. The most common brand problem we get asked to fix is a business that owns nothing but a small image pulled off its own website.
- I just need a logo. Can you do that?
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We can, but we usually suggest a little more. A logo with no color palette, type system, or rules around it tends to create the next problem: every time someone makes something, they guess. Even our smallest engagement includes the basics that keep a logo from drifting.
- Will my new brand be accessible?
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Yes. We check color combinations for contrast and choose type that stays readable. Accessibility is part of the brief, so your brand works for everyone who encounters it.
- What do I actually receive at the end?
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Logo files in the formats you will need, your color and type definitions, and a brand guide. See "What you walk away with" above for the full list.
Only have a logo you pulled off your own website?
That is fixable. In a free consultation we will look at what you have, tell you whether it can be redrawn as-is or wants a refresh, and what a proper file set would take.