The photo work that quietly sells things
Retouching, background work, color correction, and web-ready exports. On a store, the highest-value Photoshop work is usually the least glamorous kind.
What we use Photoshop for
Here is the job that pays for itself on almost every store. Four hundred product photos, shot over three years by four different people, in different light, cropped differently, on backgrounds that are almost but not quite the same white. Make them consistent, and the collection page stops looking like a flea market.
Customers do not consciously notice consistent product imagery. They notice inconsistent imagery, and they read it as a business that is not quite serious.
Catalog cleanup
Consistent crop, background, and color across a whole product range, processed in batches rather than one file at a time.
Retouching and background work
Removing distractions, cleaning up shadows, and cutting products out for use on colored sections and campaign layouts.
Campaign and social imagery
Composites and hero images built to your brand, exported at the sizes each placement actually needs.
Web-ready exports
Modern formats, correct dimensions for each breakpoint, and sensible compression. Oversized images are one of the most common reasons a site feels slow on a phone.
What belongs in Photoshop, and what does not
Belongs here: anything made of pixels
Photographs, textures, composites, and imagery that has to look real. Nothing else does this as well.
Belongs here: repetitive image work
Batch processing turns a week of manual editing into an afternoon, which is what makes catalog cleanup affordable at all.
Not here: logos
A logo made of pixels blurs when it is enlarged and cannot be handed to a printer or an embroiderer. Logos are drawn as vector artwork in Illustrator.
Not here: designing screens
Interface design belongs in Figma, where components, states, and responsive behaviour are first-class. A flat picture of a website hides everything that makes a website hard.
Watch out: images with text in them
Text baked into a picture cannot be read by a screen reader, cannot be translated, and blurs when zoomed. We put text in the page and keep the image behind it.
Questions we get about this
- Can you retouch and standardize our product photos?
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Yes, and it is one of the better-value pieces of work on a store. Photos shot over several years by different people end up inconsistent in crop, background, and color, which makes a collection page look careless even when every individual photo is fine.
We process them in batches, so a range that would take a week by hand takes an afternoon, and we export at the sizes and formats your site needs rather than uploading originals that slow every page down.
- Can you match my existing brand?
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Yes, of course! Templates are built from your brand. If you don't have a defined brand yet, you'd probably benefit more from a branding conversation with us first.
- I just need a logo. Can you do that?
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We can, but we usually suggest a little more. A logo with no color palette, type system, or rules around it tends to create the next problem: every time someone makes something, they guess. Even our smallest engagement includes the basics that keep a logo from drifting.
- Do you charge extra for refreshes, integrations, or new pages?
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Sometimes. Small additions usually fit inside your existing hours. Larger initiatives, like a full refresh or a multi-week integration, often expand scope. We talk about that explicitly when it comes up. There are no hidden charges.
Does your collection page look uneven?
Send us a link and a few of the original files. A free consultation will tell you whether that is an image problem, a layout problem, or a sign it is time to reshoot part of the range.