Rootless
A direct-to-consumer seaweed snack brand. Shopify 2.0, working together since 2025.

The problem
The store had outgrown its theme. One product page was doing four jobs: one-time purchases, subscriptions, limited editions, and holiday bundles, each with its own template and its own bugs.
What we did
We built the new theme beside the live store, tested every purchase path, and switched over on one morning in April 2026. Then we stayed on as their development team.
What changed
- 200+tickets closed on their board
- 4 → 1purchase templates merged into one
- Zerodowntime at launch
“We've already learned so much from them about how to optimize our website.”

