Magnolia
Make the brand hold together.
A logo, colors, type, and rules your whole team can use, delivered with source files in your name. Then we carry it onto the site, the emails, and the templates people make every day.
From scattered to consistent.
Listen
Who you are now, who you sell to, and what your brand already has that is worth keeping.
Explore
A small number of distinct directions, not dozens of variations. You pick one to develop.
Build the system
Logo set, palette checked for contrast, type with web fallbacks, and the rules that keep it consistent.
Hand off and roll out
Files, guide, and a walkthrough. Then we apply it to the site, emails, and templates, or hand it to your developer.
What you get at the end.
One folder, in your name, with everything your team and future vendors need. Shown here with a sample brand.
Every version you'll need, drawn and checked at small sizes.
Exact values, with the text pairings that pass contrast.
Two families, set sizes, and web fallbacks.
The originals, so you're never stuck with a small logo pulled off your website.
Editable source
Web, any size
Print and sharing
Printers and sign shops
Slides and social, transparent
Short enough that people actually read it.
Locked to the brand, so your team can make things without a designer.
Three ways to work on a brand.
- 01
Refresh, from $3,500
Clean up and systematize what you have, keeping the equity you've built. Usually 2 to 4 weeks.
- 02
Identity, from $7,500
A new logo, palette, type, and guide. Usually 4 to 6 weeks.
- 03
Identity plus rollout, from $12,500
The new identity applied to your site, emails, and team templates. Usually 6 to 10 weeks.
Every project is scoped in writing after a free consultation, so you know the price before work starts.
See pricingCommon questions
Can we get just a logo?
Yes, though the smallest engagement still includes basic color and type, because a logo alone doesn't keep a brand consistent.
Do you do rebrands or only new identities?
Both. With a rebrand we're careful to keep what people already recognize.
Do you design and build?
Usually both. We can also deliver files for another developer to build from.
We need a website but don't have a brand yet.
Start with the brand. The site goes faster and comes out better.
Can you work with our existing agency?
Often. A common setup: the agency designs, we build, and the agency signs off.
Something else going on?
Tell us what's going on.
The first call is free and takes about 30 minutes. You talk to the people who would do the work, and we reply to every message within one business day.