Magnolia
How we work
Six steps on every engagement, very few meetings, and accessibility to WCAG 2.2 AA built in from the first sketch.
Listen
We talk to the people who use the site, read the code, and look at the analytics before recommending anything.
Recommend, with reasons
You see what we compared, what it costs to run, and what could go wrong, not only what we'd pick.
Agree to the scope in writing
What's in, what's out, what it costs, and what we need from you. Paid upfront.
Build in two-week cycles
With capacity held back for the urgent things that always show up.
Test like a real person
Keyboard, screen reader, every device, and start-to-finish checks on the flows your business depends on.
Hand over, then stay
Training, written references, and thirty days of fixes. Most clients keep us on after that.
About 1 to 2 hours of your month.
That's what a typical engagement asks of you. The rest happens on a shared board and in a written summary each cycle.
4 strategy calls a year
Quarterly strategy calls to make sure the work on our shared board is supporting your business goals.
12 strategy calls a year
A strategy call every month, plus a short demo at the end of each two-week cycle.
26 strategy calls a year
A strategy call every two weeks, a shared plan for each cycle, and a chat channel for urgent requests.
Six things that slow projects down. They're all on our kickoff checklist.
Every engagement starts with this list, so none of them turns into a surprise in week nine.
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Content
We set the content list and who owns each piece at kickoff, and we can write it for you.
We handleYou: One person who owns content -
Approvals
Every cycle ends with a demo and a decision window that's already on your calendar.
We handleYou: One named approver -
Access
We start collecting logins on day one and move every account into your name.
We handleYou: A list of who holds which login -
Review chains
We map who has to see what at kickoff and build the review windows into the plan.
We handleYou: Reviewers' names and calendars -
Changes of direction
Small shifts each cycle are free. We tell you plainly when a change touches scope or budget.
We handleYou: A heads-up when priorities move -
The calendar
We plan around your busy season and launch early in the week, never on a Friday afternoon.
We handleYou: Your busy dates for the year
Everything stays yours.
- Domain, hosting, and platform accounts in your name from day one
- Your code and your analytics, held in accounts you own
- No license to renew and no lock-in
- Our access removed whenever you ask
Tell us what's going on.
The first call is free and takes about 30 minutes. You talk to the people who would do the work, and we reply to every message within one business day.