A clinic's development team, ready for the unplanned.

Client
Spectrum Medical Care, a primary and specialty care clinic in Phoenix
Situation
Take over our site
Working together since
Late 2025, in two-week cycles
The Spectrum Medical Care home page
2 wk

cycles against one shared list of requests

40

requests in a typical two-week cycle, give or take

20%

of each cycle held for urgent requests

<1 day

to publish a press page when the paper ran a story

The problem

Spectrum serves LGBTQ+ patients, people living with HIV, and the surrounding community. Their clinical side moves fast. They needed the website to keep up: new service lines, timely announcements, and patient-facing pages that clinicians had signed off on.

They didn't need a one-off project. They needed a development team that was already there when something came up.

What we did

We joined as their ongoing development team in late 2025 and shipped a full site refresh. Navigation was rebuilt around how patients actually search, service-line pages go through clinician review, and forms route leads into the marketing team's system.

We built a library of reusable page blocks. Every new service page since has been assembled from them, so new pages ship faster and stay consistent.

When a Phoenix newspaper ran a story, Spectrum had a landing page live the same day. When an unrelated platform incident touched patient information, we escalated it to the practice manager and compliance lead and walked through it with them in person afterward.

Every cycle or two, we run a workshop with their team so the staff can manage the parts of the website they want to handle themselves.

Inside a two-week cycle.

Planned work

The roadmap: new service pages built from the block library, navigation and content updates, landing pages, and podcast episodes. Prioritized together on the shared board, about 40 requests in a typical cycle.

Need a team that's already there?

The first call is free and takes about 30 minutes. We reply to every message within one business day.